AAA, ICA and IABD Conference Paper

 

American Academy of Advertising

 

 

 

International Communication Association

 

 

 

 

 

Inernational Academy of Business Disciplines

 

 

 

 

 

Getting in a zone: How American models of zoning can be used to implement internationally

By John Sheridan and Fritz Cropp

Chinese Students and Scholars in the U.S.: A Study on Their Chinese Portal Site Use

By Yan Jin, Fritz Cropp and Glen Cameron

Cognitive Processing of News and Advertising Information on a Chinese Portal - sina.com: A Think Aloud Protocol Analysis

By Qiping Hu, Yan Jin, I-Huei Cheng, Qun Chen, María E. Len-Ríos

A Party Organ's Dichotomy - Balance between Profit and Publicity

By Ernest Zhang and Fritz Cropp

Selling Newspaper Advertising on the web: A Case Study of the Newspaper Advertising Website in A Chinese Press Group

By Qiping Hu, Fritz Cropp and Glen Cameron