“Building Relationships with Portal Users: The Interplay of Motivation and Relational Factors,” Journal of Interactive Advertising, Spring 2002, 3(1).

By Yoon, Doyle, Fritz Cropp, and Glen T. Cameron

How Are We Doing? The use of Web-based Surveys to Measure

By María E. Len-Ríos and Glen T. Cameron

Chinese Students and Scholars in the U.S.: A Study on Their Chinese Portal Site Use

By Yan Jin, Fritz Cropp and Glen Cameron

Cognitive Processing of News and Advertising Information on a Chinese Portal - sina.com: A Think Aloud Protocol Analysis

By Qiping Hu, Yan Jin, I-Huei Cheng, Qun Chen, María E. Len-Ríos

Selling Newspaper Advertising on the web: A Case Study of the Newspaper Advertising Website in A Chinese Press Group

By Qiping Hu, Fritz Cropp and Glen Cameron

Building Relationships with Portal Users:
The Interplay of Motivation and Relational Factors

By Doyle Yoon, Fritz Cropp and Glen T. Cameron

Playing by the Rules:Relationships with Online Users

By María E. Len-Ríos (Completed under the supervision of Glen T. Cameron)

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An Experimental Test of Sponsorship Credibility in an Online Newspaper

By Shelly Rodgers, Glen T. Cameron and Ann M. Brill

Web Users' Attitude and Behavior toward Online Coupons

By Kyoo-Hoon Han, Doyle Yoon and Glen T. Cameron

Theory, Practice and the Daily Click:
The Migration of the Newspaper Habit to Online News Media

By María E. Len-Ríos and Clyde H. Bentley