| dual track surveys | Our large stable of bright, motivated graduate students drawn from around the world enables thorough qualitative observations of users in natural settings. | |||
| content analyses | ||||
| user observations |
| virtual ethnolab |
Trained observers gather field notes and interview tapes to provide 50-100 hours of user reactions and comments about a client's website. Our senior research analysts are qualitative experts in watching people use Web products and then noting their likes and dislikes.
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| focus groups | ||||
| experiments | ||||
| surveys | ||||
| talent pool | ||||
| searchable database | ||||
| research reports | ||||
| speakers' bureau | ||||
| links: | ||||
| ironminds | ||||
| digmo | ||||