CURRICULUM
VITA
1. ACADEMIC HISTORY
Name: Glen Terrence Cameron
Present Rank at
Full Professor and Maxine Wilson Gregory Chair in Journalism Research
Professor, Family and Community
Medicine
Adjunct Clinical Instructor, School
of Nursing
Years in Current Position: 9
Years at
Proportion Time Assignments: Instruction (50%)
Research (50%)
Tenure Status: Tenured
Administrative Titles:
Graduate Faculty Status: Appointment 1998 to present
Highest Degree: Ph.D., Communication
Institution and Date: College of Communication
The University of Texas at Austin
September 1987 to July 1989.
Academic Positions Held:
Founder
and Co-Director, Health Communication Research Center, University of Missouri,
2003 to present.
Director,
Center for Advanced Social Research, the Missouri School of Journalism
University of Missouri, 1998 to 2001.
Associate
Professor, Department of Advertising and Public Relations
Henry W. Grady College of Journalism and Mass Communication
University of Georgia, 1995 to 1998.
Coordinator,
Yarbrough Public Relations Laboratory and
Director of Research, James M. Cox, Jr. Institute
for Newspaper Management Studies
Assistant
Professor, Department of Advertising and Public Relations
Henry W. Grady College of Journalism and Mass Communication
University of Georgia, 1989 to 1995.
Assistant
Instructor
College of Communication
The University of Texas at Austin, September 1988 to June 1989.
Instructor
Miles Community College, Montana
September 1978 to June 1985.
Other Professional Experience:
President,
Empiricom Research LLC, 2005 to present.
Director
of Research and Public Relations
Professional Training Associates, Round Rock, Texas, November 1987 to July
1989.
Owner
Glenmar Construction and Vintage Homes, Round Rock, Texas
July 1985 to September 1987.
Editor
The Windmill, bi-monthly community tabloid of arts and opinion
1980 to 1985.
Public
Relations Staff
Montana Committee for the Humanities, 1979 1985.
Staff
Accountant
Rowland and Thomas, CPAs, Baker, Mt., 1975 1976.
Post Graduate Awards:
Chancelor’s 21st
Century Corps of Discovery Award, Recognizes Outstanding Campus Researcher,
Nominee,
Outstanding Graduate Faculty
Nominee,
21st Century Corps of Discovery Address,
Most
Published and Cited Public Relations Scholar in Refereed Journals from 1996 to
2003, 2004.
Top
35 Contributors to the
Top
Five Most Cited Public Relations Scholars, Association for Education in
Journalism and Mass Communication,
Roland
Page Outstanding Faculty Award, Graduate Student Caucus, Henry W. Grady College
of Journalism and Mass Communication, University of Georgia, 1998.
Pathfinder
Award for Career Research Contributions, Institute for Public Relations
Research and Education, 1996.
Recipient,
Best Article Award, Journal of Advertising, 1995.
Seminar
Participant, New Technology in the Classroom, Freedom Forum for Media Studies,
Columbia University, New York, 1995.
Mentor,
Lilly Fellowship Program, Office of Instructional Development, University of
Georgia, 1995 to 1998.
Roland
Page Outstanding Faculty Award, Graduate Student Caucus, Henry W. Grady College
of Journalism and Mass Communication, University of Georgia, 1994.
Baskett-Mosse
Award for Faculty Development, Association for Education in Journalism and Mass
Communication, 1993.
Lilly
Fellow, Office of Instructional Development, University of Georgia, 1992-1993.
Mentorship
Program, Institute for Behavioral Research, University of Georgia, 1991-1992.
Adjunct
Fellow, Cognitive Studies Group, Institute for Behavioral Research, University of
Georgia, 1991-1993.
First
Runner-Up, Nafziger-White Dissertation Award of the Association for Education
in Journalism and Mass Communication, 1990.
Other Honors and Awards:
Phi
Kappa Phi, National Scholarship Society, 1988
Kappa
Tau Alpha, National Journalism Scholarship Society, 1988
Member,
Montana Committee for the Humanities, 1981 1984
Rhodes
Scholarship, National Finalist, 1973
College
Fellow in English Literature, Jamestown College, 1972 1973
Who's Who in American Colleges and Universities, 1972
Full
Scholarship, Harvard University summer session, 1971
2. RESIDENT INSTRUCTION
Courses Taught And Enrollments:
Strategic
Conflict Management Seminar (15 students)
Strategic
Communication Research (10-15 students)
Strategic
Communication Principles and Tools (10-15 students)
Solving
Practical Problems in Journalism Using Theory and Research (30 students)
Principles
of Public Relations (30-150 students)
Public
Relations Administration (20-40 students)
Public
Relations Campaigns (12-30 students)
Public
Relations Administration, Graduate (15-20 students)
New
Technologies and Public Relations Management (7-20 students)
Public
Relations Research, Graduate (25-35 students)
Seminar:
Exploring Excellence in Public Relations (Spring, 1997)
Student Evaluation:
Mean
rating of overall teaching effectiveness = 4.44 on 5-point scale with 5 being
very effective (after W 00)
Ratings above college and departmental means
Recipient of annual teaching award from graduate student caucus
Curriculum Development:
Developed
Strategic Communication Practicum
Developed J 405, Strategic Communication Research
Developed J 403, Strategic Communication Principles and Tools
Developed J 303, Solving Practical Problems in Journalism Using Theory and
Research
Developed graduate course in New Technologies and Public Relations Management
Developed graduate course in Public Relations Administration
Developed expert system program for use in campaigns course
Revamped undergraduate course in Public Relations Administration
Played integral role in reform of Masters in Mass Communication
Led curricular review and redesign of Public Relations major
3. SCHOLARLY ACTIVITIES
Books Authored/Co-authored:
Wilcox
and Cameron, Public Relations: Strategies and Tactics, 9th,
Qi Qiu & Cameron, G. T. Building
a Media Agenda on Prosocial Issues: What Factors are
at Work to Influence Effectiveness?
Cameron,
Wilcox, Reber and Shin, Public Relations: Managing Competition and Conflict,
1st,
Wilcox,
Cameron, Ault, and Agee, Public Relations: Strategies and Tactics, Study
Edition, NY: Longman, 2004.
Wilcox,
Cameron, Ault, and Agee, Public Relations: Strategies and Tactics, 7th, NY:
Longman, 2002.
Wilcox,
Ault, Agee, and Cameron, Public Relations: Strategies and Tactics, 6th, NY:
Longman, 2000.
Wilcox,
Ault, Agee, and Cameron, Essentials of Public Relations, 1st, NY:
Longman, 2000.
Cameron,
Glen T. Instructor's Manual to accompany Public Relations: Strategies and
Tactics, 6th, Wilcox/Ault/Agee, NY: HarperCollins, 1999.
Books Edited/Co-edited:
Chapters in Books:
George Kennedy and
Glen Cameron (2007) Americans and Journalism: We value but criticize it. In
George Kennedy & Daryl Moen (Eds.), What
good is journalism? How reporters and editors are saving
Monographs:
Cameron,
G. T., & Nowak, G. J. (1993). Competitive threats to newspaper advertising.
A Monograph for the James M. Cox, Jr.
Institute for Newspaper Management Studies.
Journal Articles:
Len-Ríos, M. E., Park, S. A., Cameron, G. T., Luke,
D.A., & Kreuter, M. (2008). Reporter gender
and reporting on breast cancer and prostate cancer in the general audience and
black press. Newspaper Research Journal.
Jin, Y., Pang, A., & Cameron, G. T. (2007).
Different means to the same end. Journal
of International Communication, 13(1),
39-70.
Cohen, E., Caburnay,
C., Luke, D., Kreuter, M.W. and Cameron, G.T. Cancer
Coverage in General Audience and Black Newspapers. Journal of Health Communication, (In press).
Qi Qiu & Cameron, G. T. “A Public Relations Perspective to Manage Conflict in
a Public Health Crisis,” Dispute Resolution Journal, (In Press).
Glen Cameron, University of Missouri; Charles Santerre, Purdue University; Susan Kundrat, University of Illinois at Urbana-Champaign; Marjorie Whitman, University of Missouri; Anna-Sigrid Keck, University of Illinois at Urbana-Champaign; Elizabeth Jeffery, University of Illinois at Urbana-Champaign, “Reaching Out: Dietary Bioactive Components in Foods and Supplements,” Journal of National Research Initiative Competitive Grants (2007), no.8.
Reber,
B., Frisby, C., & Cameron, G. T. (2003). Changing
direction: Assessing student thoughts and feelings about a new program in
strategic communication.
Journal of Advertising Education, 7(1),
32-46.
Yoon, D.,
Cropp, F., & Cameron, G. T. (2002). Building relationships with portal
users: The interplay of motivation and relational factors. Journal of Interactive advertising, 3(1), http://jiad.org/vol3/no1/yoon.
Lyon, L.,
& Cameron, G. T. (1998). Fess Up or Stonewall? An Experimental Test of Prior
Reputation and Response Style in the Face of Negative News Coverage. Web Journal of Mass Communication Research,
1(4), http://www.scripps.ohiou.edu/wjmcr.
Nowak, G.
J., Cameron, G. T., & DeLorme, D. (1996). Beyond the world of packaged-goods: An examination of integrated marketing
communication's relevance to retail and consumer service marketers. Journal of Marketing Communications, 2(3).
Published Conference Papers:
Pang, A.,
Cropp, F., & Cameron, G. T. (2005). Integrating regional directives with
local perspectives in corporate crisis communication: Synchronizing a regional
crisis communication master plan and the challenges of enforcing it. Proceedings of the Corporate Communication
Institute.
Pang, A.,
Jin, Y., & Cameron, G. T. (2005). Do we stand on common ground? A threat
appraisal model for terror alerts issued by the Department of Homeland Security.
Proceedings of the 8th International
Public Relations Conference.
Micu, A.,
Jin, Y., Bentley, C., & Cameron, G. T. (2004). An economic model of
permission marketing: Win-win relationship building among marketers, ISP, and
Internet users. Proceedings of the
American Marketing Association Winter Marketing Educators' Conference.
Han,
K.-H., Yoon, D., & Cameron, G. T. (2001). Web user's attitude and behavior
toward Online coupons. Proceedings of the
American Academy of Advertising.
Ju-Pak,
K.-H., & Cameron, G. T. (1998). Advertorial advertising: Definitions and
notable characteristics. Proceedings of
the American Academy of Advertising.
Cameron,
G. T. (1997). Teaching with the new technologies: Clint Eastwood never tried
this! Greenhorn Gunslingers in the wild web. Proceedings of the American Academy of Advertising.
Cameron,
G. T., King, K. W., & Krugman, D. M. (1997). Commercial breaks: The effects
of length and number of commercials on viewer behavior. Proceedings of the American Academy of Advertising.
Cameron,
G. T. (1994). The potential for expert system programs in the classroom. Proceedings of the American Academy of
Advertising.
Computer Programs:
Strategies
and Tactics in Action: Public Relations Case Problems, a multi-media computer
program to accompany Public Relations Strategies and Tactics, 4th,
Wilcox/Ault/Agee, NY: HarperCollins, 1995.
PUBLICS
PR Research SoftwareTM, an expert system computer program published and
marketed by The Right Brain, Inc. and Addison Wesley Longman, 1992- present.
Technical Reports: None
Abstracts:
Geana, Mugur V. and Glen T. Cameron, “Better Nurses for Better Care: Nurse-Patient
Communication about Functional Foods as A Trigger for Personal and Professional
Gain,” The abstract was also published in The
FASEB Journal, Volume 18, Number 4, Part 1, March 23, 2004, p.A122.
Cameron, Glen T., “Opportunities
to Build Cancer Communication with African American Media Outlets,” Public Health Education and Health
Promotion of the 132nd Annual Meeting, November 6-10, 2004, Washington,
DC.
Book Reviews:
Carl
H. Botan and Vincent Hazelton, Jr., (Eds.), Public Relations Theory, reviewed
in Journalism Quarterly, 67:4 (Winter 1990).
E.
W. Brody, Managing Communication Processes: From Planning to Crisis Response,
in Journalism Quarterly, 70:3 (Fall 1993).
Creative Contributions Other Than Formal Publications:
Glen
T. Cameron, "Dodging the Data," Digital Edge, website of the
Newspaper Association of America, 1997.
Glen
T. Cameron, "Black Readers Tell It Like It Is," presstime, December,
1994.
Glen
T. Cameron, "Advertisers Say NOT NOW to Electronic Newspapers,"
presstime, October, 1994.
Glen
T. Cameron, "Daily Newspapers Face Threat from Direct Mail,"
presstime, December, 1992.
Grants and Contracts:
Missouri Health Literacy
Enhancement, Missouri Foundation for Health, TBD; Project Director ($465K),
$8.5M Center budget.
“Strategic Communication Research for Baby Boomer Chronic
Health Campaign”, Dept. of Health
and Social Services,
“State and Prospects of Mobile Communication in South
African Healthcare Settings,” Center for a Digital Globe,
“Linking Telehealth
and Traditional Healers in
“Team-Up”, Consultant with Funkenbush, PI, National Cancer Institute, $14,000
“Understanding Umuti:
Communication Core for The International Center for Indigenous Phytonutrient
Studies (TICIPS),” NIH,
Sponsor, Pilot Project
Grant, NCI CECCR, $60,000 awarded to Glenn Leshner and Paul Bolls, Missouri
School of Journalism
Sponsor, Junior Faculty
Award, Maria Len-Rios, Missouri School of Journalism, $??
Cancer Content Analysis Workshop, National Cancer
Institute, $14,000, 2004. With Douglas
Luke and Joe Cappella.
Creating a Black Newspaper Digital Archive, National Cancer
Institute, $60,000, 2004. With Douglas Luke, Charlene Caburnay and Earnest
Perry.
Component Interactions for Efficacy of Functional
Food, University of Illinois, subcontract from U.S. Department of Agriculture, $640,002.00.
2003 -2004 development of web-based continuing ed for nurses about functional
foods
Functional Foods Supplemental Outreach Projects
Proposal, University of Illinois, subcontract from U.S. Department of
Agriculture, ($20,000), 2004 –2005. ditto
Enhancing Cancer Coverage in Black Newspapers, St.
Louis University, subcontract from National Institute of Health, ($651,641),
2003-2008. With Douglas Luke. Employs
tailoring engine to create richly tailored news releases to specific newspapers
Conveying Health Benefits of GMO Corn, USDA, $130,400,
2004.
Development of a Cancer Communication Research Center,
Center for Disease Control and Prevention, ($200,000), 2003 -2004. The teen
tobacco half of this grant looks at web, Instant Messaging, etc as potential
tools for reaching early adolescents
NIH Symposium on Medical Reporting of Cancer, with
Craig Trumbo and Rob Logan, National Institute of Health, ($10,000) 2002.
Public Understanding and Acceptance of Plant-based
Biopharmaceuticals, with Hal Nystrom, Monsanto Protein Technologies, Co.,
($147,122) 2002 -2004.
White Paper for Legislative Funding, Cancer
Communication Research Center Pilot Funds, ($300,000), 2002.
Kansas Action for Children, Report Card Evaluation,
($105,000), 2001-2002.
Market Analysis, KOMU Television, ($12,000), 2001.
Kansas Action for Children, Survey Addendum,
($12,840), 2000-2001.
Center for Advanced Social Research, active
participation in contracts exceeding $500,000 per year.
Quality of Life Proposal, Mission Enhancement Funding,
Strategic Health Communication for Missourians, University of Missouri
($139,370) 2001.
Global Information Technology, Mission Enhancement
Funding, Center for a Digital Globe, University of Missouri ($350,700) 2001.
"Playing by the Rules: Online Relationship
Measurement," (with doctoral student Maria Len-Rios), SMART Grant,
Institute for Public Relations Research and Education ($15,000), 2000.
MOGAIA Proposal, Mission Enhancement Funding,
E-commerce and New Media, University of Missouri, ($566,280) 1999.
"Q-Assessor: An Online Q Sort Tool," (with
doctoral student Bryan Reber), SMART Grant, Institute for Public Relations
Research and Education ($15,000), 1999.
Contributor, Quality of Life Proposal, Mission
Enhancement Funding, Law/Journalism Center, University of Missouri ($210,000)
1999.
Contributor, Connections Proposal, Mission Enhancement
Funding, Journalism Minor, University of Missouri ($100,000) 1999.
"Development and Evaluation of a Newspaper
Advertising Website," Morris Communications Corporation and James M. Cox,
Jr. Institute for Newspaper Management Studies
($20,000), 1997.
"Message Testing and Reputation Management in
Public Relations," (with doctoral student Lisa Lyon), SMART Grant,
Institute for Public Relations Research and Education ($15,000), 1997.
Public
Perceptions of Professional Standards in Public Relations, (with RuthAnn
Lariscy, Lynne Sallot, Robert Willett and Karen Miller), Melvyn S. Rifkind Gift
($13,000) 1996-97.
"Development of a Newspaper Advertising
Index," (with Karen King), James M.
Cox, Jr. Institute for Newspaper Management Studies ($36,115) 1996-97.
"Public Relations Services," SANREM CRSP,
Griffin Experiment Station, GA ($19,003) 1996-1997.
"Public Relations Services," SANREM CRSP,
Griffin Experiment Station, GA ($27,000) 1995-1996.
"Public Relations Services," SANREM CRSP,
Griffin Experiment Station, GA ($51,300) 1994-1995.
"A Multi-Method Analysis of Electronic
Newspapers," (with Barry Hollander, Glen Nowak, Leonard Reid and Scott
Shamp), James M. Cox, Jr. Institute for
Newspaper Management Studies ($99,908) 1993-95.
"Acceptance of Women's Pages by Female
Readers," (with Melinda Hawley and Peggy Kreshel), James M. Cox, Jr.
Institute for Newspaper Management Studies ($31,716) 1993-94.
"Understanding Regional Advertising Decision
Making," (with Glen Nowak), James M. Cox, Jr. Institute for Newspaper
Management Studies ($19,520) 1993-94.
"Minority Readership in Mid-Sized Newspaper
Markets," (with Barry Hollander), James M. Cox, Jr. Institute for
Newspaper Management Studies, University of Georgia ($11,700) 1993-1994.
"Historical Content Analysis of Advertorial and
Feature Ad Use in Newspapers and Magazines," James M. Cox, Jr. Institute
for Newspaper Management Studies, University of Georgia ($6,300) 1993.
"Curricular Project," Lilly Teaching
Fellowship, Office of Instructional Development, University of Georgia ($2,000)
1992-1993.
"Understanding Local Advertising Decision
Making," (with Glen Nowak and Dean Krugman), James M. Cox, Jr. Institute
for Newspaper Management Studies ($11,500) 1991-92.
"Episodic Memory and the Sleeper Effect for
Elements of News Simulations," The National Association of Broadcasters
($4,850) 1990-91.
"Episodic Memory and the Sleeper Effect for
Disclaimers in Mass Media Messages," Faculty Research Grant, University of
Georgia ($5000) 1990.
Dissertation Support, Shell Foundation ($500) 1989.
Texas Public Relations Association, Conference Grant
Recipient ($300) 1988.
National Endowment for the Humanities, Curricular
Revision of Miles Community College Humanities Division ($25,000) 1983.
Title III Travel Grant, New Mexico State University
Seminar in Technical Writing ($1000) 1979.
Grant and Contract Proposals:
Building a Center for Smoking and Health Communication Research in
“Buenas Noticias” R 21,
Cancer Information Service, $225,000 with Maria Len-Rios, Not funded.
“Buenas Noticias” Center to
Reduce Cancer Health Disparities, $275,000, with Maria Len-Rios, Not funded.
Telehealth and Bioterrorism,
Strategic Communication ”, Health Resources and Services
Administration,
$800K with Shelly Rodgers; total budget $2M
Understanding Umuti: Communication Core for The
International Center for Indigenous Phytonutrient Studies (TICIPS),” NIH, National Center for Complementary and
Alternative Medicine, Core Leader, $960,000; Center budget ca. $6M.Development
of information portal and use of IM to involve traditional healers in South
Africa; with Ton Stam
Understanding How Culture
Influences
Center
of Excellence in Transdisciplinary Research on Energetics and Cancer (TREC),
National Cancer Institute, co-investigator.
Planning
Effective Approaches to the Delivery of Adolescent Immunization Services,
6-1-2004. Center for Disease Control and Prevention, $200,000. Submitted. With
Louise Miller.
Center
for Excellence in Cancer Communication Research, NCI, $1,500,000.00, 2002, Not
funded.
Breast
Cancer Patients_ Use of Health Information, NIH, $400,000.00, 2002. Revising
for re-submission.
Development
of a Health Communication Research Center, Center for Disease Control and
Prevention, $600,000.00, 2003 -2004, Submitted, PI.
Strategic
Communication Core, Center for Agroterrorism, Department of Homeland Security,
$660,000.00, 02-15-2004, Not Funded.
The
MARRTC web site: Evaluation of Patient Outcomes of Web-based Patient Education,
Robert Wood Johnson Foundation, ($500,500), 2003. Not Funded.
Tobacco
Food and Fiber – Missouri Governor’s
Initiative, ($111,800), 2002, with John Gardner.
Tobacco
– Counter-marketing and Media Evaluation,
Missouri Department of Health, (Letter of Intent), 2002.