Columbia, Missouri's population boasts the most newspaper absorption and college degrees per capita in the world. Retirees are drawn to the city's top ranking. This unique population enables empiricom to enlist pools of users in product trials and content assessments.

For example, a cell phone company interested in content architecture could enlist 40 masters students from our program for trial list of a personal digital device.

These students would journal daily about their use of the device and would meet weekly to brainstorm about content and user interface. Written reports with journals and brainstorm transcripts help clients eliminate the guesswork.