Empiricom provides labor-intensive, empirical data gathering as a basis for client decisions in a broad range of online industries and fields. Our roster of scholars with real-world experience collaborates with dozens of mature graduate students to offer cost effective research services.

Clients receive sophisticated, easy-to-read reports that contain comprehensive information from original studies. Clients also access, through our website, an exclusive, up-to-date database that contains hundreds of plain-English, bottom-line abstracts of schoarly Internet studies.

Proprietary studies are conducted by the most reputable and reliable group of media researchers in the field. Clients receive the latest quantitative and qualitative data about Internet uses, attitudes, behaviors, content, patterns and trends.

Clients are put in touch with the world's leading talent pool enrolled in the Missouri School of Journalism.

Just some of empiricom's capabilities:

• develop and refine information architecture
• provide extensive user feedback to engineer
  optimal sites
• assess the role the Web should play in achieving a client's specific advertising and revenue objectives
• understand users' interests and preferences for better positioning and content development strategies
• create sophisticated online retailing and B to B strategies
• implement field tests with young innovators.